Job objective:

This role will be instrumental in developing high-quality, engaging, and SEO-optimized content that drives organic traffic, boosts search engine rankings, and supports our overall marketing goals. The ideal candidate is a creative writer with a strong understanding of SEO best practices and experience in producing content for SaaS products.

DUTIES AND TASKS

– Develop, write, and optimize high-quality content, including blog posts, landing pages, case studies, white papers, email campaigns, and other marketing materials.

– Ensure all content aligns with brand voice, messaging, and SEO strategies.

– Collaborate with product teams to produce content that effectively communicates product features and benefits.

– Conduct keyword research to identify relevant terms and phrases that align with our target audience and marketing goals.

– Monitor and analyze website performance metrics to make data-driven decisions that improve content effectiveness.

– Assist in developing and executing a content strategy that supports SEO goals and drives organic growth.

– Stay up-to-date with industry trends, SEO best practices, and algorithm updates to ensure content remains relevant and effective.

– Collaborate with the marketing team to align content initiatives with broader marketing campaigns.

– Track and report on key performance indicators (KPIs) related to content performance, including organic traffic, rankings, and engagement metrics.

– Use tools such as Google Analytics, SEMrush, or similar platforms to measure the effectiveness of content and identify opportunities for improvement.

– Work closely with the design team to create visually compelling content that enhances the user experience.

• QUALIFICATION– Bachelor’s degree in Marketing, Communications, English, or a related field.- 3+ years of experience in content creation with a strong focus on SEO, preferably within the SaaS industry.- Proven ability to write clear, compelling, and optimized content that drives organic traffic and conversions.

  – Strong understanding of SEO best practices, keyword research, and content optimization techniques.

  – Familiarity with content management systems (CMS) like WordPress and SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.

  – Excellent communication, collaboration, and organizational skills.