Job Objective:
As a Media Buyer at V.connct, you will play a pivotal role in developing and executing data-driven marketing strategies to fuel our user acquisition, engagement, and revenue growth. You will leverage your expertise in various marketing channels, including social media, email marketing, and paid advertising, to expand our brand reach and attract new customers
Duties and Tasks:
•Growth Strategy Development and Execution:
Design and implement experiments across the customer journey to optimize conversion rates and boost revenue.
•Data Analysis:
Utilize analytics tools to track campaign performance and identify areas for improvement.
•Marketing Channel Management:
Oversee diverse marketing channels to enhance brand awareness and generate leads.
•Cross-Functional Collaboration:
Work closely with product, sales, and operations teams to ensure alignment of growth strategies with overall company objectives.
•Trend Awareness:
Stay abreast of the latest digital marketing trends and incorporate them into growth strategies.
QUALIFICATION:
•Over 3 years’ experience as a a Media Buyer or Performance Marketing Specialist or similar role
•In-depth knowledge of performance marketing strategies, tools, and techniques within the SaaS industry across various digital channels, including SEM, display advertising, and social media advertising.
•Media buying knowledge is a plus.
•Experience in App Marketing with a strong understanding of its methodologies.